Digital developments and innovations are of prime importance at Kloeckner Metals UK, and we know that these digital enhancements support our customer’s experience.
In September last year, we entered a new era of digitalisation which saw us launch our Online Shop. The goal was to make the purchasing experience both quicker and simpler, allowing the customer to save time, have increased flexibility and improving transparency throughout the purchasing process.
The Online Shop offered many benefits to the customer including:
- Availability 24/7
- A simple and easy registration process
- Extensive product information
- Customer specific pricing
- Transparent lead times
- The ability to review and accept quotes online
- Access to an order overview tool
- A platform to allow quick and easy ordering
One year on, and our Online Shop has come a long way! Since going live, a big proportion of our customer base is now registered on the online shop and regularly place their business online.
We have continuously worked to develop our user interface and improve the customer experience, including the below:
Increased product assortment
When the Online Shop launched a year ago, there were just 2,000 products available to purchase online. This figure has now increased to over 4,200 products and include the introduction of:
- Commercial sign products – From substrate to base plates, clamps and other fittings
- Corten – A corrosion resistant weathering steel, used across many industries
- Services – Our services are now also available from our Online Shop, including cutting to length on heavy sections
We have recently introduced sale items on our Online Shop, where products can be purchased at a discounted rate of up to 50%. From coils and reversing mill plates, to tubes and other materials, new items are constantly added. So make sure you regularly check the sale section to benefit from our discounted items.
Vouchers and discounts
Earlier this year, we ran a campaign which coincided with the World Cup and gave existing customers the opportunity to claim 4% discounts on their online purchases during the competition period! In case you missed it, don’t worry there will be new opportunities. To make sure you are the first one to hear when these great offers are live again, simply sign up to our email list.
One year down, and we’re excited for the future! Have you visited our Online Shop recently? Click here to head there now!